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Welcome to our website. We hope you enjoy your visit and if you have any questions, please do not hesitate to contact us.

Directional Community Interest Company (CIC) was formed in 2013 by director Jermaine Hall who had a vision to ‘Inspire the Next Generation’ through engaging them in sports, positive activities and providing relatable role models.

Starting as a 1-1 service, Directional has now grown into a company which provides services and activities for a range of young people through 1-1 work, group activities and open sessions. 

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Directional CIC has received recognition from BBC Look East, ITV Anglian News and Bedfordshire Police for efforts in contributing to the prevention of knife crime and motivating young people to succeed.

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Directional CIC creates good working relationships with young people by relating to them through their lived experiences, and with the knowledge of education through sport. The focus surrounds on having a positive impact on the diverse range of young people, by raising aspirations and developing strong visions for success. 

“Hardwork beats talent, when talent doesn’t work hard…”

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